What is the ultimate goal of a company? According to Peter Drucker, father of the world’s Modern Business Management, the answer is to create customers. In other words, an enterprise cannot survive without customers. Therefore, in any company, one of the most important leaders who are directly responsible for creating customers is the Chief Customer Officer (CCO).
Nowadays, successful companies have several leaders supporting its operations and strategic direction. These leaders include the Director of a company, known as the Chief Executive Officer (CEO), the Head of Finance, known as the Chief Finance Officer (CFO), and the Head of Marketing, known as the Chief Marketing Officer (CMO). Companies also often have a Head of Sales, who is generally known as the “Sales and Marketing Director” or “Sales and Marketing Manager.” However, this title is now commonly being transformed into the Chief Customer Officer (CCO).
The key responsibility of a CCO is to manage an effective customers and sales management system in accordance with the company’s strategy and directions set by the CEO. Customer and sales related activities might include different functions such as marketing, trade marketing, selling and distribution, and after-sales services. Realizing the continuous evolution in the area of sales and marketing, as well as the business environment of Vietnam, PACE has researched, designed, and compiled a targeted training program for the CCO.
The CCO has grown into a very important position in a wide variety of businesses. In some companies, a CCO is the next position after the CEO. It is also a profession with specific professional requirements. To be successful in a sales career, a person needs to equip himself with necessary sales knowledge, experience, and skills.
PACE aims to build a competent CCO force in the Vietnamese business community to be capable of leading the success of their organizations. The CCO training program at PACE is implemented with the following main contents: (1) On Becoming a Professional CCO; (2) Business Strategy; (3) Organizational Structure and Operations of a Sales Department; (4) Marketing Knowledge for CCO; (5) Selling and Distribution; (6) Customer Care and After-Sales Services; (7) Trade Marketing Management; (8) Supplemental Soft Skills for CCO; (9) Managing People and Developing Team.
The program’s trainers are experts who have strong expertise and experience in the field of sales and marketing, as well as deep insight on the global and local business environment. By participating in this program, participants will not only make contributions to the development of the enterprise’s commercial activities, but also to the success of the company as a whole.
For more information about the CCO program, please contact the PACE Enrolment Department at (84-8) 3837 0208 or visit www.pace.edu.vn. A special discount is available for early registration and tuition payment.