In addition to the public training programs are offered at Head Office for individuals or groups from different organizations, PACE also offers In-house Workshops which tailored to the specific needs of each organization.
In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...
REDEFINING THE ROLE OF THE CHIEF MARKETING OFFICER IN THE DIGITAL AGE
Marketing has been redefined in recent years due to digitization, and with the declining trust in the business world, the Chief Marketing Officer (CMO) role is becoming increasingly important for a business’s growth in the digital age.
The key responsibility of a CMO is to manage an effective management system related to marketplace and customer needs. The CMO represents the “voice of the customer” across the company as it responds to significant changes in the marketplace. They also gain a deep understanding of the consumer insight which is a critical element in developing products or services that aim to drive their organizations to success. Philip Kotler - Father of modern marketing who came to Vietnam at the invitation of PACE once said “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
In the years ahead, an accelerating pace of change will continue to transform the role of the CMO, from traditional marketing to integrated marketing communications. Identifying the right definition of the CMO will help establish the professional standards and necessary competencies for the CMO. So that managers will know the right path to improve the required skills for a professional CMO. Realizing this issue as well as the challenges in the business environment of Vietnam, PACE has researched, designed, and compiled Chief Marketing Officer (CMO) training program.
The Chief Marketing Officer (CMO) is one of PACE's special training programs among many leadership training programs for C-suits such as “Chief Executive Officer” (CEO), “Chief Human Resources Officer” (CHRO), “Chief Financial Officer” (CFO), “Chief Customer Officer” (CCO), “Chief Product Officer” (CPO).
The program’s trainers are experts with strong expertise and experience in marketing, business and marketing management, as well as deep insight into the global and local business environments. The influence of our trainers reach even beyond their PACE classes by advancing the marketing management practices used in the Vietnamese business community.
CMO INDUSTRY 4.0
THE SHIFT FROM MARKETING
In the Industry 4.0, marketing is undergoing a profound and lasting shift. The role of the CMO is shifted from roles creating and ensuring the execution of a company's marketing vision to positions with broader responsibilities including taking the reins of innovation and disruptive growth.
Therefore, the CMO needs to shift from the passive position (just finding the way to deploy successful marketing activities to sell products) to the proactive position (building a trusted brand in the context of trust crisis, and creating new markets to drive organization to success). The CMO needs to improve not only the techniques on marketing but also more scientific knowledge about market orientation, strategy, and marketing management.
FCV (an exclusive partner of
FranklinCovey in Vietnam) is a member of
PACE Institute of Management
KBV (an exclusive partner of
Ken Blanchard in Vietnam) is a member of
PACE Institute of Management
PACE-MLV, a member of PACE Institute
of Management, specializes in Mindfulness
and Mindful leadership training
BSV (an exclusive partner of
Balanced Scorecard in Vietnam) is a member
of PACE Institute of Management
PACE Consulting, a member of
PACE Institute of Management, specializes in management consulting
PACE Books, a member of
PACE Institute of Management,
specializes in book publishing
PACE is the sole partner of The Center for Excellence in Public Leadership, College of Professional Studies, the George Washington University (short for GW) to deliver GW's Mini MBA training program in Vietnam.
Project Management Institute (PMI) is the world's leading project management organization. PACE is a partner of PMI to deliver international standard project management programs in Vietnam.
Institute of Management Accountants (IMA) is the worldwide association of accountants and financial professionals in business. PACE is a partner of IMA to deliver the Certified Management Accountant (CMA) program in Vietnam.