ADMISSION & TUITION

ĐÀO TẠO THEO YÊU CẦU

In addition to the public training programs are offered at Head Office for individuals or groups from different organizations, PACE also offers In-house Workshops which tailored to the specific needs of each organization.

MANAGEMENT CONSULTING

In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...

 BUSINESS KNOWLEDGE BOOKSHELF

In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...

REDEFINING THE ROLE OF THE CHIEF MARKETING OFFICER IN THE DIGITAL AGE

Marketing has been redefined in recent years due to digitization, and with the declining trust in the business world, the Chief Marketing Officer (CMO) role is becoming increasingly important for a business’s growth in the digital age.

The key responsibility of a CMO is to manage an effective management system related to marketplace and customer needs. The CMO represents the “voice of the customer” across the company as it responds to significant changes in the marketplace. They also gain a deep understanding of the consumer insight which is a critical element in developing products or services that aim to drive their organizations to success. Philip Kotler - Father of modern marketing who came to Vietnam at the invitation of PACE once said “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.

In the years ahead, an accelerating pace of change will continue to transform the role of the CMO, from traditional marketing to integrated marketing communications. Identifying the right definition of the CMO will help establish the professional standards and necessary competencies for the CMO. So that managers will know the right path to improve the required skills for a professional CMO. Realizing this issue as well as the challenges in the business environment of Vietnam, PACE has researched, designed, and compiled Chief Marketing Officer (CMO) training program.

The Chief Marketing Officer (CMO) is one of PACE's special training programs among many leadership training programs for C-suits such as “Chief Executive Officer” (CEO), “Chief Human Resources Officer” (CHRO), “Chief Financial Officer” (CFO), “Chief Customer Officer” (CCO), “Chief Product Officer” (CPO).

The program’s trainers are experts with strong expertise and experience in marketing, business and marketing management, as well as deep insight into the global and local business environments. The influence of our trainers reach even beyond their PACE classes by advancing the marketing management practices used in the Vietnamese business community.

 

CMO INDUSTRY 4.0

THE SHIFT FROM MARKETING
ACTIVITY TO MARKET CREATION

In the Industry 4.0, marketing is undergoing a profound and lasting shift. The role of the CMO is shifted from roles creating and ensuring the execution of a company's marketing vision to positions with broader responsibilities including taking the reins of innovation and disruptive growth.

Therefore, the CMO needs to shift from the passive position (just finding the way to deploy successful marketing activities to sell products) to the proactive position (building a trusted brand in the context of trust crisis, and creating new markets to drive organization to success). The CMO needs to improve not only the techniques on marketing but also more scientific knowledge about market orientation, strategy, and marketing management.

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PACE’S GLOBAL PARTNERS