BRANDS NEED TO ADD NEW CHAPTERS TO THEIR CRISIS MARKETING PLAYBOOK
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.
SIX BRANDS THAT WON THE 2010S
Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.
9 MARKETING TIPS FROM A SIX-YEAR OLD’S LEMONADE STAND
The other day my daughter, Sophia, announced that she wanted to set up a lemonade stand. Seeing as how I didn’t really want to spend the better part of my weekend selling lemonade, I tried to talk her out of it by showing her how much she’d need to spend to buy the lemonade mix, get the cups, that sort of thing.
6 WAYS TO BUILD A CUSTOMER-CENTRIC CULTURE
Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.”