WHY MARKETERS MUST START TALKING “MULTIVERSE” INSTEAD OF “METAVERSE”

As a marketing and advertising industry we need to stop obsessing over the metaverse and start focusing on the broader picture. Soon, we’ll all be living in a multiverse.

FIVE TIPS FOR SERVING THE WORLD’S MOST POWERFUL CONSUMER MARKET: WOMEN

The list of things that have not changed during the pandemic is very short and includes this: Winning the business of women is a critical task for consumer-focused companies.

THE FIVE STAGES OF BUILDING A DIGITALLY-CENTERED, CUSTOMER-UNIFIED COMPANY

To drive growth in this new economy takes more than transferring existing models and processes to digital touchpoints. It requires digital innovation centered around a connected customer with ever-evolving expectations.

FOR SOME BRANDS, IT’S TIME FOR A MULTICULTURAL COMEBACK

Over the past few weeks, I've spoken to several executives from multicultural-driven companies. Almost unanimously, they share the excitement with the strong demand for their business in 2021 and optimism about the 2022 forecast.

WHAT WILL DIGITAL-VIDEO ADVERTISING LOOK LIKE IN 5 YEARS?

Video has been driving the global digital-advertising industry, and that will continue into 2026 - with some changes. Here's what you need to know.

5 LOW-BUDGET MARKETING IDEAS FOR BOOTSTRAPPED STARTUPS

There are many scrappy marketing tactics and channels you can deploy to build momentum without spending your hard-earned cash.

THE FUTURE OF INTERNET SHOPPING MIGHT NOT BE HOME DELIVERY

Poland’s parcel king, Rafal Brzoska has gone from near-bankrupt to billionaire by not delivering packages to individual houses.

HOW TO FIND NEW CUSTOMERS AND INCREASE SALES

So where do you start if you are looking for more customers? The following pages will delve into how to conduct market research to understand your target audience and their needs, how to determine which lead generation techniques are best to broaden your sales horizons, and how to increase sales by following several strategies to sell additional products and/or services to existing customers.

[INFOGRAPHIC] 5 NECESSARY SKILLS AND TRAITS FOR THE MODERN CHIEF MARKETING OFFICER

Chief marketing officers (CMOs) need to make things less complex and respond to customer needs meaningfully, usefully and empathetically. Michelle Peluso, senior vice president of digital sales and the CMO of IBM shared those thoughts in a May 5 report aimed at offering CMOs a playbook for navigating marketing leadership through COVID-19.

BRANDS NEED TO ADD NEW CHAPTERS TO THEIR CRISIS MARKETING PLAYBOOK

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.