
HOW TO DO CUSTOMER SERVICE RIGHT IN A POST COVID WORLD
For decades, companies have fought hard to retain customers, pushing the ‘customer is always right’ mantra to its limits. Staff shortages and the need to cut costs during the pandemic have challenged this approach.
.jpg)
HOW CFOS SHOULD RESPOND TO CALLS TO RAISE SALARIES?
It’s the season for annual planning and budgeting, and many chief financial officers (CFOs) are being urged to increase employee compensation in the year ahead for both new hires and existing staff.
.jpg)
WHY MARKETERS MUST START TALKING “MULTIVERSE” INSTEAD OF “METAVERSE”
As a marketing and advertising industry we need to stop obsessing over the metaverse and start focusing on the broader picture. Soon, we’ll all be living in a multiverse.

REINVENTING YOUR LEADERSHIP TEAM
As companies strive to build competitive advantage in a world obsessed with digitizing (which is often a must but rarely differentiating), they find that what they need from their leaders is changing.