AI has the ability to collect, analyze, and leverage vast amounts of personal customer data to achieve precision and scalable personalization. The experiences of Mercury Financial, CVS Health, and Starbucks have challenged the common belief that unlocking value from AI solutions is purely a technological problem. That mindset has held many companies back from harnessing the true power of AI. The truth is, they don’t need to build it from scratch—they simply need to integrate it effectively within a specific business context.
PDF · 7.57Mb · 01/07/2024
