PACE WEBINAR: BUSINESS DEVELOPMENT IN A WORLD THAT NEVER STOPS CHANGING

In an era where Artificial Intelligence (AI), big data, and e-commerce are reshaping global sales, businesses face both unmatched opportunities and unprecedented challenges. 

The key questions remain: 

  • Which trends drive real value, and which are just hype? 

  • What sales strategies truly succeed in a constantly evolving market? 

To tackle these pressing issues, PACE Institute of Management proudly presents a special webinar featuring Dr. Frank V. Cespedes, one of the world’s leading experts on sales strategy, sales management, and business growth. 

What you'll gain: 

✔ Key insights into global and Vietnam market dynamics  
✔ Proven frameworks to optimize sales performance and achieve sustainable growth 
✔ Strategic approaches to confidently navigate the changing business landscape 

Seize this exclusive opportunity to learn from a global thought leader and stay ahead in today’s fast-moving world! 

 

 

WEBINAR DETAILS

TopicBUSINESS DEVELOPMENT IN A WORLD THAT NEVER STOPS CHANGING
OrganizersPACE Institute of Management and Global Partners 
Date & Time9:00 AM - 10:30 AM, Thursday, May 15, 2025 
LocationVia ZOOM
LanguageEnglish-Vietnamese (with simultaneous interpretation) 
Agenda
  • What is and is not changing in Sales 
  • Buying Journeys in a Digitally Connected World
  • A change in business strategy - practical or data-driven? 
  • Change management in Sales, start with People
  • Q&A and discussion with Professor Frank Cespedes 
Speaker

Dr. Frank V. Cespedes - Globally Renowned Expert in Sales Strategy & Management  

  • Professor at Harvard Business School, lecturing in “Entrepreneurial Sales and Marketing” / ESM of the Executive MBA Program and "Owner President Management / OPM” of the Program for CEOs at Harvard. 

  • Received an M.S. from M.I.T. and Ph.D. from Cornell University. 

  • An author of many influential books on strategy and sales, including “Sales Management That Works: How to Sell in a World That Never Stops Changing”. His book has been cited as a must-read book on sales strategy by Gartner, and as the best book ever on sales strategy management by Forbes.  

ParticipantBusiness leaders, sales leaders, marketing leaders, and sales professionals 
FeeNo cost to participants 

 

To ensure a high-quality and engaging webinar experience, attendance will be limited. Priority will be given to early registrants.
Don't miss out — secure your spot now by registering here!

NEWS

25/12/2025

PACE INSTITUTE OF MANAGEMENT ORGANIZED THE 2025 GRADUATION CEREMONY

On December 21, 2025...

11/11/2025

How Can Leaders Turn Uncertainty into Breakthrough?

On November 6, 2025, PACE Institute of Management...

10/11/2025

PACE Webinar with Professor Frank V. Cespedes: “Business Development In A World That Never Stops Changing”

The live webinar, featuring Dr. Frank V. Cespedes...

12/06/2025

GLP SEMINAR: ELEVATING LEADERSHIP TO TRANSFORM ORGANIZATIONS AND DRIVE BUSINESS BREAKTHROUGHS

In recognition of both the major challenges and the “golden opportunities” facing businesses today, PACE Institute of Management is organizing the seminar titled “ELEVATING LEADERSHIP TO TRANSFORM ORGANIZATIONS AND DRIVE BUSINESS BREAKTHROUGHS”. This exclusive event is designed for visionary leaders who aspire to lead their organizations to exceptional growth and transformation.