Many CEOs who come from Sales or Engineering often make a fatal mistake: they are obsessed with Revenue but indifferent to Cash Flow. When the sea is calm, the corporate “ship” can still move forward thanks to the wind (a good market), but when the storm hits, financial holes are what sink everything.

There are three financial “fatal flaws” that even fast-growing companies can easily fall into:

· High profits, negative cash flow: According to U.S. Bank, 82% of businesses fail not because of a lack of ideas or poor products, but because of poor cash flow management. Are you seeing beautiful profits on paper while the company’s bank account is running dry?

· Lack of clarity about the company’s financial health: McKinsey’s reports show that many strategic missteps stem from leaders not fully understanding capital structure and financial leverage. Are you over-borrowing to expand (M&A, project investments) without fully anticipating the risk of a leverage breakdown?

· Growth beyond the organization’s capacity: Growing fast is not always good. As Harvard Business Review points out, revenue growth that is not aligned with the company’s Sustainable Growth Rate will inevitably exhaust resources and lead to liquidity crises.

In today’s fast-changing environment, finance is no longer just the job of the Chief Accountant or Chief Financial Officer. Finance is the common language of business, the map that leaders use to position their company and make decisions. Even the most brilliant business strategy becomes meaningless if it is executed on a weak financial foundation.

“Financial Strategy & Financial Management” is an intensive training program designed by PACE Institute of Management to equip leaders with solid financial DNA, helping you shift from simply “making money” to truly “creating enterprise value”. This program does not aim to turn you into a financial expert; instead, through 4 highly practical sessions, it helps you master cash flow and core investment decisions.

Do not let your business become a magnificent castle built on sinking sand. Join this program to turn Finance into the “strategic lever” that drives your company’s sustainable breakthrough.