Chief marketing officers (CMOs) need to make things less complex and respond to customer needs meaningfully, usefully and empathetically. Michelle Peluso, senior vice president of digital sales and the CMO of IBM shared those thoughts in a May 5 report aimed at offering CMOs a playbook for navigating marketing leadership through COVID-19.
“Use this experience to reimagine how your marketing function and your organization can emerge even stronger,” Peluso wrote. CMOs, she added, need to support employees, pivot to support customers, position their brands for the moment, generate demand virtually and contribute to the cure and solution.
We spoke with CMOs and leaders across industries to find out what skills and traits best encapsulate today's CMO. This is by no means an exhaustive list but relevant to the state of the world today; the skills necessary are as diverse as the companies and industries they support.