ADMISSION & TUITION

Starting date : 04/12/2021
Schedule : Saturday
Time : 8h30 - 11h30 & 13h30 - 16h30
Duration : 30 sessions/ 90 hours
Tuition : 18,000,000 VND
Discounted Fee : 16,800,000 VND

The discounted fee will be available to registrations and payments received on or before 01 week.

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Public Workshop

CCO - CHIEF CUSTOMER OFFICER

Time: 21/03/2022

(HCMC)

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ĐÀO TẠO THEO YÊU CẦU

In addition to the public training programs are offered at Head Office for individuals or groups from different organizations, PACE also offers In-house Workshops which tailored to the specific needs of each organization.

MANAGEMENT CONSULTING

In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...

 BUSINESS KNOWLEDGE BOOKSHELF

In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...

TARGET PARTICIPANTS

  • Business Development Directors and other executives in the departments of sales and marketing.
  • Sales supervisors at different levels - Area Sales Manager (ASM), Regional Sales Manager (RSM), National Sales manager (NSM), Sales Director (SD), who are working for local and foreign enterprises.
  • Executives who wish to become professional Chief Customer Officers (CCO) in the future.

 

TRAINING OBJECTIVES

  • To provide core thinking and conceptual tools required for an effective CCO in the integration and globalization process.
  • To provide participants with essential knowledge and skills of various components needed for a high-achieving CCO.

 

TARGET PREREQUISITES

Prospective participants must be at least 22 years old and satisfy at least one of the following requirements:

  • University or college diploma (of any major). 
  • Current or former managers or executives holding important management positions in their companies.
  • At least two years of work experience in a certain industry.

 

PROGRAM OBJECTIVES

After successfully completing this program you will be able to:

 Understand the functional and positioning changes of a CCO
 Understand the new trend in sales management in the world: a CCO needs to manage not
his sales and his sales team only, but also his/her customers.
 Understand the new trend in marketing management in the world: building a trademark
doesn’t mean polishing products’ brand name or executing costly or noisyPR. “A trademark
is the outcome and impact of what a company did, does and will do and communicates
them well to the society”.
 Comprehend the essential thinking and knowledge a CCO must have, such as: building
and implementing business strategy, marketing activities, managing sales , building
a distribution network, aftersales services management, customer care and managing
trade supporting activities.
 Improve the leadership and management in sales & marketing teams to achieve the goals
of the sales department and the whole enterprise.After successfully completing this program you will be able to:
  • Understand the functional and positioning changes of a CCO.
  • Understand the new trend in sales management in the world: a CCO needs to manage not his sales and his sales team only, but also his/her customers.
  • Understand the new trend in marketing management in the world: building a trademark doesn’t mean polishing products’ brand name or executing costly or noisy PR. "A trademark is the outcome and impact of what a company did, does and will do and communicates them well to the society".
  • Comprehend the essential thinking and knowledge a CCO must have, such as: building and implementing business strategy, marketing activities, managing sales, buildinga distribution network, aftersales services management, customer care and managingtrade supporting activities.
  • Improve the leadership and management in sales & marketing teams to achieve the goals of the sales department and the whole enterprise.

 

PROGRAM DURATION

 Each program includes 90 periods and lasts 04 months for daytime classes or 2.5 months for evening classes.

 

PROGRAM COMPLETION

 Program completion requires taking a final examination. This final evaluation will be assessed as one of the factors for awarding a certificate of completion.

 

PACE’S MEMBER COMPANIES

PACE’S GLOBAL PARTNERS