
THE ROLE OF FINANCE IN THE STRATEGIC
Back in 2006, McDonald's saw its growth stall. The fast-food chain decided that the problem was its limited menu, so it tried out a great many new items and ended up doubling the offerings. But sales hardly budged. Finally, in 2016, it took a new tack. It went back to basics, dropped most of those additional items, and instead extended its popular breakfast offerings. Sales finally jumped, with same-store revenue up 6% in 2017, and the stock rose by 40% .

APPLYING TECHNOLOGY TO REDUCE PRODUCTION COSTS
As organizations grapple to find solutions to the twin problem of resource shortages and food waste, technology used by NASA could provide a timely solution. Hyperspectral imaging — a form of technology which uses images to measure chemical information — has been used by the U.S. space agency for decades.

4 KEY STRATEGIES FOR GROWING AND MARKETING BUSINESS
John Sculley helped build brands including Pepsi and Apple into what they are today. Here's how he did it. He was the president of PepsiCo, CEO of Apple and a founding team member at MetroPCS.

8 THINGS TO CONSIDER BEFORE CHIEF CUSTOMER OFFICER (CCO) OPEN A SECOND LOCATION
Thomas Smale - Founder of FE International said even though the oft-cited cliché that says “nine out of every 10 small businesses fail" is demonstrably false, at least according to the Washington Post, the Bureau of Labor Statistics does show that about 50 percent of small businesses fail within five years.