REDEFINING THE ROLE OF THE CHIEF MARKETING OFFICER IN THE DIGITAL AGE
Marketing management is both the art and science of selecting target markets; attract, retain and develop customers through creating, delivering and communicating superior values to customers.” - Phillip Kotler, “Father” of Modern Marketing (who once came to Vietnam at the invitation of PACE to share about Marketing and the role of CMO).
The context of fierce competition and the rapid development of technology in the digital age have reshaped the entire way of thinking and acting of Marketing. Therefore, it is also necessary to redefine the role and work of the Chief Marketing Officer (CMO) to help businesses continue to succeed in the new era.
The role of CMOs has been, and will continue to be, transformed and expanded from traditional marketing to integrated communications. The training program Chief Marketing Officer (CMO) designed by experienced PACE experts will help participantss know how to use data to plan Marketing strategies and implement multi-channel marketing strategies to optimize the customer experience.
In addition, this comprehensive program will help CMOs quickly understand the latest marketing management trends in the world and know how to apply them to achieve their business goals.
“CEO of Marketing” (CMO) is one of PACE’s special training programs that has been successfully implemented over the past 20 years, along with other leading training programs for senior leadership positions in organizations such as: “Chief Executive Officer” (CEO), “Chief Human Resources Officer” (CHRO), “Chief Finance Officer” (CFO), “Chief Customer Officer” (CCO), “Chief Production Officer” (CPO).
The program is trained and certified by the PACE School of Marketing Management (under the PACE Institute of Management).
CMO INDUSTRY 4.0
THE SHIFT FROM MARKETING
ACTIVITY TO MARKET CREATION
In the Industry 4.0, marketing is undergoing a profound and lasting shift. The role of the CMO is shifted from roles creating and ensuring the execution of a company's marketing vision to positions with broader responsibilities including taking the reins of innovation and disruptive growth.
Therefore, the CMO needs to shift from the passive position (just finding the way to deploy successful marketing activities to sell products) to the proactive position (building a trusted brand in the context of trust crisis, and creating new markets to drive organization to success). The CMO needs to improve not only the techniques on marketing but also more scientific knowledge about market orientation, strategy, and marketing management.
