MBC - Management By Culture | PACE

Starting Date: 19/12/2024 - Location: HCMC

Schedule
Thursday
Time
08:30 - 12:00 & 13:00 - 17:30
Discounted Fee
3.000.000 VND
Tuition
3.500.000 VND

Special rates are offered when payment is received at least seven (7) days before the course starting date.

Program's message

Building and transforming corporate culture in a dynamic world and in an era where there are increasing needs for people’s independence and autonomy.

In the world and in Vietnam, businesses are increasingly focusing on building culture as one of the essential goals in management and development strategies. It is the internal strength that helps enterprises overcome challenges, providing the energy and momentum to realize their vision and aspirations.

Moreover, corporate culture is a core factor in attracting and retaining talents, directly impacting the business results of an organization. Research also indicates that organizations with powerful cultures achieve better business performance. Specifically, they show a capability to increase revenue by over 48%, enhance employee engagement by more than 80%, and improve customer satisfaction by more than 89% compared to organizations that pay less attention to culture and organizational culture (according to the Katzenbach Center).

Based on in-depth research, the Management by Culture program (MBC program) is a special program designed and delivered by PACE Institute of Management (PACE). This program is aimed to empower businesses in turning culture into a crucial competitive advantage and transforming the enterprises into some of the most desirable workplaces.

Since its establishment in 2001, PACE has been known as the first institution in Vietnam to turn Corporate Culture and Business Philosophy into must-learn solutions for entrepreneurs. To date, thousands of business leaders, organizational leaders, HR leaders, and executives have taken programs as such and applied these principles, methods, and practices in strategic planning, as well as in the  personal, departmental, and organizational culture transformation.

The program is also aimed to encourage the understanding and application of  Management by Culture (MBC) in Vietnam, alongside traditional management approaches such as Management by Objectives (MBO) or Management by Policies (MBP). Management by culture is the future of management. Culture is not only a tool but also the purpose of management, especially in an ever-changing world and in an era where people’s needs for independence and autonomy are increasing.

Program's information

TARGET PARTICIPANTS

  • Business leaders (e.g. Chairpersons of the Board of Directors/Board of Trustees, CEOs, Board Members, Deputy CEOs, business owners, and others).
  • Those who are responsible for building and transforming corporate culture in various enterprises and corporations, both domestically and internationally.
  • Those who aspire to build and nurture a strong and distinctive culture within their departments or teams, while maintaining an alignment with the overall culture of the enterprise.
  • The program content is principle oriented and applicable not only to corporate businesses but also to educational institutions, healthcare organizations, non-profit organizations, governmental agencies, and more.

PROGRAM OBJECTIVES

  • Gain a deeper understanding of culture and its role in success and happiness, as well as in the sustainable development and breakthroughs of businesses.
  • Provide participants with comprehensive mindset, methods, skillset, and toolset  to enable business leaders to build or transform their cultures effectively.

PROGRAM DURATION 

  • Duration: 2 sessions (8:30 - 11:30 and 13:30 - 16:30)

Program's content

  • What is culture? What truly defines an organizational culture?

  • The roles of organizational culture in the success or failure of a business

  • Management, management through culture, and the future of management

  • Philosophies in building an organizational culture

  • Common models of an organizational culture

  • Methods for building an organizational culture

  • The process of creating an organizational culture

  • Solutions for building organizational culture

Upcoming Program

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  • Consulting solution on Reinventing Corporate
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See more