In today’s digital era, establishing a business’s online presence is a must. Therefore, capturing and applying Digital Marketing is an important task of businesses of allsizes and even online business people.

If implemented correctly, Digital Marketing can help bring two outstanding benefits to businesses, which are: Driving Sales and Building Brand Awareness.

Therefore, PACE School of Marketing Management (an affiliated school of PACE Institute of Management) has designed and implemented the program “Practical Digital Marketing” to help participants quickly understand the nature of Marketing and know how to master the practical tools of Digital Marketing in just 6 sessions.

PROGRAM OBJECTIVES

After successfully completing this program, participants will be able to:

Understand the fundamental principles of Digital Marketing;
Understand the essence of Marketing and content strategy;
Master the practical tools of Digital Marketing.

TARGET PARTICIPANTS

This program is designed for the following participants:

Marketing and Sales people at all levels of businesses;
Small and medium business owners who want to understand and implement Digital Marketing;
People who are doing business, selling online, or those who want to learn about Digital Marketing activities in practice.

I. Overview - Traditional Marketing & Digital Marketing

Traditional Marketing
Digital Marketing
Digital Marketing Strategy
Group activity: Case Studies

II. Social media Marketing

Social media Marketing
Applying AI in Social media Marketing
Walkthrough: Creating a Facebook Ads

III. Paid Search and Display Advertising

Search Ads & Display Ads
Search Engine Optimization (SEO)
Applying AI in Google Ads
Walkthrough: Creating a Google Ads

IV. Website Optimization and eCommerce

Website Optimization
Lead Page
Portfolio Page
E-commerce
Walkthrough: Creating a WordPress CMS

V. Content Marketing

Content Marketing
Email Marketing
Creating Digital Communication Content

VI. Building a Comprehensive Digital Marketing Strategy

Review of Key Points
Group case study presentation
Dissect Debrief

In-house workshops

In addition to the public training programs, PACE also offers in-house workshops which are tailored to the specific needs of each organization. Whether the goal is to prepare for a major change initiative or to build individual or organizational competency in a particular area...

Management consulting

PACE Consulting is one of PACE’s member companies. The consulting services include:

Consulting solution on Reinventing Corporate
Consulting solution on Corporate Culture
Consulting solution on Management System
Consulting solution on Excellent Factory
Consulting solution on KPI System
Consulting solution on Human Resources
Consulting solution on Capacity Frame
Consulting solution on Training Strategy
Consulting solution on Learning Culture

Business Knowledge Bookshelf

PACE Books compiles, selects, translates and publishes must-read books on business, management, economics, culture and education...

Practical Digital Marketing

Program's message

Program's information

PROGRAM OBJECTIVES

TARGET PARTICIPANTS

Program's content

I. Overview - Traditional Marketing & Digital Marketing

II. Social media Marketing

III. Paid Search and Display Advertising

In-house workshops

Management consulting

Business Knowledge Bookshelf