Practical Digital Marketing

Starting Date: 17/03/2025 - Location: Live Online

Schedule
Monday-Wednesday-Friday
Time
18:00 - 21:00
Discounted Fee
4.200.000 VND
Tuition
5.000.000 VND

Special rates are offered when payment is received at least seven (7) days before the course starting date.

Program's message

In today’s digital era, establishing a business’s online presence is a must. Therefore, capturing and applying Digital Marketing is an important task of businesses of allsizes and even online business people.

If implemented correctly, Digital Marketing can help bring two outstanding benefits to businesses, which are: Driving Sales and Building Brand Awareness. 

Therefore, PACE School of Marketing Management (an affiliated school of PACE Institute of Management) has designed and implemented the program “Practical Digital Marketing” to help participants quickly understand the nature of Marketing and know how to master the practical tools of Digital Marketing in just 6 sessions.

Program's information

PROGRAM OBJECTIVES

After successfully completing this program, participants will be able to:

  • Understand the fundamental principles of Digital Marketing;
  • Understand the essence of Marketing and content strategy;
  • Master the practical tools of Digital Marketing.

TARGET PARTICIPANTS

This program is designed for the following participants:

  • Marketing and Sales people at all levels of businesses;
  • Small and medium business owners who want to understand and implement Digital Marketing;
  • People who are doing business, selling online, or those who want to learn about Digital Marketing activities in practice.

Program's content

I. Overview - Traditional Marketing & Digital Marketing

  • Traditional Marketing
  • Digital Marketing
  • Digital Marketing Strategy
    Group activity: Case Studies

II. Social media Marketing

  • Social media Marketing
  • Applying AI in Social media Marketing
    Walkthrough: Creating a Facebook Ads

III. Paid Search and Display Advertising

  • Search Ads & Display Ads
  • Search Engine Optimization (SEO)
  • Applying AI in Google Ads
    Walkthrough: Creating a Google Ads

IV. Website Optimization and eCommerce

  • Website Optimization
  • Lead Page
  • Portfolio Page
  • E-commerce
    Walkthrough: Creating a WordPress CMS

V. Content Marketing

  • Content Marketing
  • Email Marketing
  • Creating Digital Communication Content

VI. Building a Comprehensive Digital Marketing Strategy

  • Review of Key Points
  • Group case study presentation
  • Dissect Debrief
Upcoming Program

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  • Consulting solution on Reinventing Corporate
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  • Consulting solution on KPI System
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  • Consulting solution on Capacity Frame
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  • Consulting solution on Learning Culture

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In addition to the public training programs, PACE also offers in-house workshops which are tailored to the specific needs of each organization. Whether the goal is to prepare for a major change initiative or to build individual or organizational competency in a particular area...

See more