Practical Digital Marketing Starting Date: 11/12/2023 - Location: HCMC
Starting Date 11/12/2023	Location HCMC
Tuition 5.000.000 VND	Discounted Fee 4.200.000 VND
Schedule Monday-Wednesday-Friday	Time 18:00 - 21:00
Special rates are offered when payment is received at least seven (7) days before the course starting date.	Download brochure Registration

In today’s digital era, establishing a business’s online presence is a must. Therefore, capturing and applying Digital Marketing is an important task of businesses of allsizes and even online business people.

If implemented correctly, Digital Marketing can help bring two outstanding benefits to businesses, which are: Driving Sales and Building Brand Awareness.

Therefore, PACE School of Marketing Management (an affiliated school of PACE Institute of Management) has designed and implemented the program “Practical Digital Marketing” to help participants quickly understand the nature of Marketing and know how to master the practical tools of Digital Marketing in just 6 sessions.

PROGRAM OBJECTIVES

After successfully completing this program, participants will be able to:

Understand the fundamental principles of Digital Marketing;
Understand the essence of Marketing and content strategy;
Master the practical tools of Digital Marketing.

TARGET PARTICIPANTS

This program is designed for the following participants:

Marketing and Sales people at all levels of businesses;
Small and medium business owners who want to understand and implement Digital Marketing;
People who are doing business, selling online, or those who want to learn about Digital Marketing activities in practice.

Part 1. Digital Marketing Foundational Principles & Strategy

Fundamental principles of Digital Marketing;
The essence of Marketing strategy;
The essence of content strategy.

Part 2. Practical Digital Marketing

Practical tools of sales: Optimizing sales performance;
Practical tools of content: From Outbound to Inbound;
Practical tools of ads campaign: Facebook, Youtube, Google Ad…;
Group practice through a specific project.

Part 3. Program Summary & Application Orientation

In-house workshops

In addition to the public training programs, PACE also offers in-house workshops which are tailored to the specific needs of each organization. Whether the goal is to prepare for a major change initiative or to build individual or organizational competency in a particular area...

Management consulting

PACE Consulting (Tư vấn) là một trong 3 hoạt động cốt lõi của PACE [cùng với PACE Training (Đào đạo) và PACE Books (Xuất bản)]. Dịch vụ Tư vấn của PACE Consulting gồm:

Tư vấn Tái tạo Toàn diện Doanh nghiệp
Tư vấn Hoạch định & Triển khai Chiến lược
Tư vấn xây dựng Văn hóa Doanh nghiệp
Tư vấn xây dựng Hệ thống Quản lý
Tư vấn Vận hành Nhà máy Xuất sắc
Tư vấn xây dựng Hệ thống KPI
Tư vấn Đánh giá Nhân sự / Năng lực
Tư vấn xây dựng Khung năng lực
Tư vấn xây dựng Chiến lược Đào tạo
Tư vấn xây dựng Văn hóa Học tập

Business Knowledge Bookshelf

"Tủ sách Doanh trí" gồm những cuốn sách kinh điển về quản trị và lãnh đạo, về kinh tế và kinh doanh, về văn hóa và giáo dục, những cuốn sách gối đầu giường của giới kinh thương toàn cầu, do PACE tuyển chọn, biên soạn, biên dịch, xuất bản và phát hành tại Việt Nam.

Practical Digital Marketing

Program's message

Program's information

PROGRAM OBJECTIVES

TARGET PARTICIPANTS

Program's content

Part 1. Digital Marketing Foundational Principles & Strategy

Part 2. Practical Digital Marketing

Part 3. Program Summary & Application Orientation

In-house workshops

Management consulting

Business Knowledge Bookshelf