ĐÀO TẠO THEO YÊU CẦU

In addition to the public training programs are offered at Head Office for individuals or groups from different organizations, PACE also offers In-house Workshops which tailored to the specific needs of each organization.

MANAGEMENT CONSULTING

In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...

 BUSINESS KNOWLEDGE BOOKSHELF

In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...

PROGRAM CONTENT:

1. The concept of content marketing and strategy

  • The benefits of content marketing;
  • How to effectively evaluate a content;
  • Integrating appropriate content into customers’ buying journey. 

2. Developing a content marketing plan

  • The goals of content marketing;
  • Sorting content in accordance with business goals;
  • Customer portrait. 

3. Creating and collecting content

  • The parties involved in content;
  • Classifying and formatting content;
  • Creating and collecting content;
  • Personalizing content;
  • The subjects of content.

4. Posting and spreading content

  • Content platform;
  • The benefits and challenges of spreading content;
  • The strategies of advertising content;
  • Measure the effectiveness of the content.

PACE’S MEMBER COMPANIES

PACE’S GLOBAL PARTNERS