ADMISSION & TUITION

Starting date : 12/04/2021
Schedule : Monday - Wednesday - Friday
Time : 18h00 - 21h00
Duration : 30 sessions/ 90 hours
Tuition : 18,000,000 VND
Discounted Fee : 16,800,000 VND

The discounted fee will be available to registrations and payments received on or before 01 week.

Download Brochure REGISTRATION
ĐÀO TẠO THEO YÊU CẦU

In addition to the public training programs are offered at Head Office for individuals or groups from different organizations, PACE also offers In-house Workshops which tailored to the specific needs of each organization.

MANAGEMENT CONSULTING

In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...

 BUSINESS KNOWLEDGE BOOKSHELF

In addition to the training program, PACE also provides management consulting such as Strategy Maps, Corporate Management System, High-Performance Culture,...

TARGET PARTICIPANTS 

Target participants  of this special program include:

  • Marketing Director, Head of Marketing Department, Brand Director, Brand Manager of domestic and foreign corporation;
  • Marketing specialist, brand specialist who are working for local and foreign enterprises.       
  • Executives who wish to become professional Chief Marketing Officers (CMO) in the future.

(The program is not suitable for those who have not had working experience in the business environment.)

PROGRAM OBJECTIVES

The objectives of this program are:   

  • To provide core thinking and conceptual tools required for an effective CMO in the integration and globalization process.
  • To provide participants with essential knowledge and skills of various components needed for a high-achieving CMO in digital age.

TRAINING OBJECTIVES

After successfully completing this program you will be able to:

  • Understand the functional and positioning changes of a CMO;
  • Understand the new trend in marketing management in the world: building a trademark doesn’t mean polishing products’ brand name or executing costly or noisy PR. “A trademark is the outcome and impact of what a company did, does and will do and communicates them well to the society”, it is even more meaningful in the Industry 4.0 and the context of the trust crisis.
  • Comprehend the essential thinking and knowledge a CMO must have, such as building and implementing marketing strategy, conduct market research, do trade marketing, digital marketing, and integrated marketing communication activities.
  • Improve the leadership and management in marketing teams to achieve the goals of the marketing department and contribute to the business goals of the whole enterprise.
PROGRAM DURATION & LANGUAGE
  • Each program includes 30 sections (90 hours) and lasts 04 months for daytime classes or 2.5 months for evening classes.
  • Language: Vietnames
PROGRAM COMPLETION
 Participants who have completed the program will be awarded the Graduation Certificate of the “Chief Marketing Officer” program of PACE School of Marketing Management (a member of PACE Institute of Management).

PACE’S MEMBER COMPANIES

PACE’S GLOBAL PARTNERS